San Tan Valley Council Narrows Logo Contest to Two Designs

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The two finalists moving forward to the final vote, with concept mockups showing how each design could look on a Town sign. (San Tan Valley)

SAN TAN VALLEY, AZ — The San Tan Valley Town Council narrowed the Logo Design Competition field from five finalists to two designs on May 20, 2026. No winner has been chosen yet. The two remaining designs will return to Council on June 3, with final selection possible on June 17.

In the meantime, staff will work with the two selected designers to refine the chosen concepts. Council feedback on colors, fonts, and layout adjustments will be collected before the next presentation.

Town Attorney Allen Quist emphasized that the May 20 vote does not lock in a Town logo. He recommended motion language to “just make it clear that this is not the final selection, but is identifying a logo for further refinement and review by the Council.”

Town Manager Brent Billingsley said his hope is to have the decision made in June so the logo can be released to the public at the Town’s drone show on July 1. That event is tied to San Tan Valley’s Operational Independence Day Celebration.

How the Logo Design Competition Vote Played Out

Human Resources Director Janet Dayer presented the five finalists. The first-place design advanced with five votes and the second-place design with four.

First-Place Finalist

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The first-place finalist as presented to Council. (San Tan Valley)
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First-place logo — applications on different materials. (San Tan Valley)

Second-Place Finalist

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The second-place finalist. The mark combines a Goldmine Mountain silhouette, an upward shape representing Hunt Highway, and a subtle “V” monogram for San Tan Valley. (San Tan Valley)
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Second-place logo — applications on different materials. (San Tan Valley)

Designs Were Revised Since the Last Meeting

The finalists shown on May 20 were not the same images Council ranked at the May 6 special meeting. Designers submitted revised versions along with color variations, font choices, seal alternatives, and sample applications on materials such as business cards, signage, and a Town truck.

Additional revisions are expected before the final vote. Dayer said she will email Council with the two finalist designs so members can provide additional feedback on colors, fonts, and alternatives.

Praise and Criticism for the Top Picks

Vice Mayor Tyler Hudgins praised the documentation behind the second-place design. He said he appreciated that the designer spent a lot of time outlining what identifies San Tan Valley, pointing to sketches showing the San Tan Mountains and Hunt Highway.

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Goldmine Mountain as seen from Hunt Highway — the specific landmark the second-place designer translated into the logo’s mountain shape. (San Tan Valley; image upscaled with AI)

According to the designer’s notes provided to the Town, the mark is built from three elements meant to reflect the community. The mountain silhouette represents Goldmine Mountain. An upward shape references Hunt Highway and the daily commute residents take. A subtle “V” monogram ties the symbol to the San Tan Valley name. The wordmark is set in the Poppins typeface.

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An aerial view of San Tan Valley shows the two visual cues that inspired the second-place design: the upward path of Hunt Highway and the San Tan Mountains silhouette beyond it. (San Tan Valley; image upscaled with AI)

However, Hudgins raised a concern about the first-place design. He said one element on the screen looked like pyramids, adding that San Tan Valley does not have pyramids.

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Six color variations of the first-place design. Vice Mayor Hudgins said the mountain shapes looked like pyramids, noting San Tan Valley does not have pyramids. (San Tan Valley)

June Calendar and Final Approval

On June 3, the two refined designs will return to a regular Council meeting, where Council may identify a preferred finalist. Then on June 17, Council will review the finalist and may take action to approve it as the official Town logo.

If a winner is selected, the designer will be recognized and receive the award check at the July 1 Council meeting, with the final logo presented at the Town’s Operational Independence Day Celebration afterward.

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